During the 2nd week of January, i was invited by Ashley to their first Bloggers’ Launch on their newly released Mythic Oil, latest hair care & styling launches..
Event is held @ L’Oreal Academie located at Key Point (Beach Road)
Upon arrival, i was given a tour around the premises..
They have their own in-house hair and beauty salon for training purposes..
In addition, there’s a few meeting rooms which courses and events can be conducted…
Under professionnel hair care products, L’Oreal Singapore carries a few major brands like L’Oreal Professionnel, Kérastase , Redken etc…Just like the name has suggested, these professionnel hair care products / services can only be found in selected hair-salons. L’Oréal Professionnel has many collaboration with more than over 800
dynamic hair-salons in Singapore.
In addition, it focus on ‘Creativity, innovation and partnership’ as part of its successful business model, thus making it the world-wide leader in the hair services industry. L’Oréal Professionnel shares an important belief with hairdresser partners that everyone is “all different and each unique”.
Working closely with leading hairdressers and focusing on latest trend, L’Oréal Professionnel stays abreast of latest fashion, techniques and expertise (with an in-depth understanding of all art and technique of hairdressing) in order to provide its partners with the latest products and services. In this way, every unique customers can benefit from the forefront of style and beauty.
Here i go.. 🙂
THE MYTHIC WORLD OF OILS
~ Like a Jewel, A precious object of desire
We have Ashley to bring us through the introduction of Mythic Oil (125ml @ $42)
Back in the past, the uses of plant oil are widely used for body / hair care as they are known for its scent, calming / moisturizing and medicinal properties etc.
Acting as powerful and protective agents, Natural oils are greatly beneficial to our hair and skin. As it is rich in lipids and vitamins; they supply the essential nutrients, soften and create a protective film to care for your hair / skin.
With these knowledge in mind, L’Oreal Professionnel made use of its expertise and taps into the precious world of oil to reinvent the use of oil…
After much research and collaboration, Mythic Oil is being introduced and this gem will address different hair concern / needs.. This unique oil which is inspired by mythic beauty custom will nourishes, tame and make all hair shine..
Furthermore, Mythic Oil is actually a ‘Multipurpose oil’ which will respond to different hair-care needs… Why is it so?
In Singapore, it is always hard to achieve long-lasting ‘good hair days’ due to our hot and humid climate. Often, we will step out with obedient and glossy hair but at the end of the day, it will be a different story… Moreover due to our climate and stressful life-style, it is also a hassle if we have to pile a lot of products to keep our hair in place.
Therefore, L’Oréal Professionnel has the perfect solution to these concerns with Mythic Oil. Mythic Oil is lightweight but yet nourishing enough to address various needs through its different uses and applications.
Different usage mode to address different needs:
1) Pre-Shampoo – Apply on dry hair before shampoo so that moisture will be retained which results in stronger and softer hair after shampoo-ing.
2) Heat protection oil – If you have the habit to blow dry / curl your hair, Mythic oil will act as a protective barrier and prevent hair from damages. In addition, it will supply the hair with smoothness, suppleness and intense shine. As a result, your hair will be not tangled up which gives you smoother, supple, softer and shinier hair.
3) Finishing oil – If you find that your hair is very dry after shampoo-ing or blow-drying, apply some Mythic oil to ‘release frizz’ and to add softness… It will help to set the hair, seals in the goodness, increase shininess and deliver frizz control.
4) Restore your hair during mid-day – When your hair feels in need of SOS assistance during mid-day, just load it with 2 or 3 pumps of Mythic Oil to revitalize it. Hair will feel soft, silky and supple instantly.
AVOCADO OIL – Originate in Mexico, Avocado has rich nourishing properties as it is rich in fatty acids and omega 3, 6 and 9. The flesh alone is made up of 30% oil and contains a lot of vitamin A, B1, B2 and D. All these goodness will help to smooth and provide the hair with the required nutrients.
If you have an important date or event to attend and will want fabulous looking hair, do visit any L’Oréal Professionnel salons and ask for the MYTHIC BLOW DRY service.
Combined with the expertise of the hairdressers, MYTHIC BLOW DRY will provide hair with long-lasting hold, perfectly defined movement and ultimate glow. You and your hair will greatly benefit from the synergy of the best professional know-how and this wonderful product..
Here’s Gary From Salon Vim working his magic fingers together with Mythic oil on the model’s hair..
Before Gary blow-dry her hair, a comparison is done on the left side (with Mythic oil) and the right side (Without)… Left side of the hair looks so much tamer, shinier and healthier!!
Now it’s time for my Verdict:
Been using the Mythic oil for about a week after shower and i really love it…By nature, I’m a lazy person so you will not see me applying anything on my hair after shower… But recently i have very very dry hair (as i dyed my hair one month ago) which will results in breakages when i comb my hair..
I will use Mythic oil in the morning after shower and two pumps are sufficient to pamper my thick mane. Since the bottle contains 125ml of Mythic oil, one bottle will last me for a long time… Since Mythic oil is oil-based, i find it is oily; but once it is fully absorbed, there’s isn’t any greasy heavy after-feel left behind on my hair. A personal tip, if you are concern about loading your hair with too much oil, DO NOT pump the oil and apply it on your hair at one go.. Instead, pump a small quantity and work through your hair in sections..
After application, hair feels smoother instantly and i can comb my hair easily since it is tangled-free… Hair appears to be neater, tamer and more shiny.. Since hair is no longer as frizzy, i don’t experience so much breakage when i comb through my hair… Something worth mentioning is that the Mythic oil smells really nice and it will leave a nice scent on my hair… 🙂
The picture below is taken after work so you can see even at the end of the day, my hair still stays in place with that extra ‘tenderness’. Thumbs up!
Bringing you the Super Style Heroes series
Heroes are made, not born.
L’Oreal Professionnel strongly believes that everyone is a hero at heart; hero in the sense that everyone can recreate a style of their own.. Since everyone is different and has different wants / needs, the new Super Style Heroes by tecni.art Styling Range will fulfill everyone’s super hero alter ego.
This new range aims to equip every individual with the ‘super power’ to become a super style hero. The two new products will enable everyone to create hairstyles creatively and uniquely. Now everyone is a HERO!
Two new products – Bad Mud & Super Dust to power up your style and to aid you in achieving the optimal look. These two products will bring about new textures and you can now create new looks easily.
If you have lifeless hair and will want more Vroomz Vroomz hair, then it’s Super Dust to the rescue!!!
With super dust in hand, you can have POW POW hair using this reworkable powder for volume.
With the art of texture-creation in mind, the powers of super dust will give you instant extravagant volume and a durable matte effect.
As you can see from the picture, the powder might seem a little messy to use so here’s a Step by Step guide on creating the volume that you need…
Here’s the stylist creating volume to the Model’s hair with using only the powder.. He’s half done and you can see that the model’s hair is already very volumized.. Note that NO hair spray or equipments are used in the process…
With a holding power of 3 stars, the effect will last for half a day before any touch-up is required… As the bottle is very sleek in size, it is convenient to carry it around… The powder will turn sticky after rubbing it onto your hair and has a glue smell. However, this powder will not work on people with very limp and fine hair texture.. A short cut to apply this powder will be to flip your hair all the way to the front, dust the powder on and then flip your hair outwards to create the volume that you need.
Bring out your charm with this trusty sidekick! With ‘Bad mud‘, you can now achieve that stunning, wild and disheveled look. The cream-based clay allows you to shape your hair to construct that heroic style that many desire..
How to use ‘Bad Mud’?
1) Take a pea size amount and warm it between your hands…
2) Spread it and style your hair to create the look that you desire.
If you want a longer-lasting hold, follow up by hair-spray…
Derrick will be reviewing this product for me as he will style his hair with wax everyday… Ashley did mention that i can use this product to hold my fringe in place to prevent it from covering my eye.. However, i don’t like to idea of applying things onto my fringe.. So it will be put to good use if i pass it to Derrick instead…
Derrick is a Loyal Fan of Gatsby Moving Rubber (Grey) but he often complains that it is difficult to wash it off… Often, he can only remove the product completely after 2 washes.. As for Bad Mud, he commented that it is so much easier to wash off with his regular shampoo and a single wash is all it takes to remove the wax completely…
Due to the creamy texture, he find that it is easy to spread the product but he is too used to Gatsby’s dry formula so he find it a little difficult to style his hair properly… As you can see from the pictures, this Bad Mud leaves behind a slight sheen (he doesn’t like it as he prefers Matt look).
Despite that the holding power is only 3 stars, his hair still maintains its shape at the end of the day…
The wax also has a nice scent and i cannot can’t stop smelling it.. hahahaha!
Last but not least, i’m gonna touch on the Serie Nature Range
This brand is created in 2007 as there’s a growing demand for natural hair care products.. As women are getting more concerned over quality and the environment, Serie Nature targets these women with high quality products inspired by the benefits of nature.
With the increasing demand for natural products with more effective formulas trends of natural products over the years, L’Oreal Professionnel now power up the strength of its serie nature products with of 2 more new ranges:
Riche Macadamia & Couleur Botanique.
Beside containing OILIXIR, two more natural oil ingredients are added into these 2 new ranges.
Power of Oil
1) Aromatic and medicinal properties.
2) Aromatherapy purposes for relaxation or meditation sessions etc
1) Plant oils are powerful nutritive protective agents which is rich in lipids and vitamins.
2) Hydrate, soften and form a protective film that preserve hair / skin moisture levels.
3) Purify, regenerate, revitalise and balance the skin, hair and scalp.
They have a range for kids as well!
Right now, i will touch on the two new ranges:
I will be reviewing the Couleur Botanique Shampoo and Hair Mask as i have just colored my hair recently…
~ Thirst quenching shampoo and treatment for dry hair with macadamia nut oil.
Benefits of Macadamia Nut Oil
Shell of the macadamia nut has a kernel which is 70% rich in oil; the oil extract – Virgin macadamia nut oil contains 80% monosaturated fatty acids, including 63% oleic acid. Its rich content of palmitic acid also prevents cellular oxidation which provides anti-aging action
Hence, Macadamia oil has a restructuring effect that helps strengthen the film formed by lipids on the skin and hair and thus retaining moisture and improves hydration. It also protects the cells, softens and soothes. Being extremely fluid, it is absorbed easily and does not leave an oily film.
The Riche Macadamia range will be suitable to address dry hair issues.. After usage, hair will be intensely nourished, hydrated, soft and incredibly light!
Catering to the growing demand for dry hair care products, serie nature developed Riche Macadamia, a nutri-delicious range with macadamia nut oil. Not only it looks nice, it smells nice as well!
This range consists of a shampoo and a hair mask (which you can apply at the comfort of your home) which restore softness and supply nourishment to dry hair.
The Riche Macadamia shampoo also doesn’t contain sulfates (which are the cleansing agents generally used in shampoos).. Instead, the sulfates are replaced by gentler cleansing agents extracted from plants ; this formula is more tolerant and doesn’t weigh down the hair. These cleansing agents helps create a rich form and will gently cleanse the hair without disturbing the lipidic film.
~Super-protective shampoo and mask for colored hair with active linseed oil
What’s Linseed oil (flaxseed oil)?
– Cultivated in regions with humid and cool summers.
– Mainly from China, Russia and France.
– There are two types of flax grown: winter flax and spring flax.
– Oleaginous flax belongs to both categories; textile flax comes from spring flax.
– The oleaginous linseed yields oils used for paint and varnish.
Rich in Omega-3, linseed oil (flaxseed oil) has many medicinal benefits. When used on hair, Linseed oil will create an aqua-protective film around the hair fibre to preserve radiance and color, 24/7.
Actively protected and tenderly preserved, your color feels secure once more!
If you are a fan of colored hair and will want long-lasting colors, then consider to switch to the Couleur Botanique
range to enjoy longer-lasting hair color protection. Using the most natural ingredients, the shampoo and hair mask will actively protect and secure your hair color.
I love colored hair but my hair is pretty stubborn and will refuse to absorb colors properly.. Often, i will ended up washing most of colors away during the first few washes after a color job is done.. I will want hair-care products that will help me preserve the color so that my hair color will remain vibrant..
Was given this product 3 days after i did my new hair color for chinese new year so i put it to good use immediately.. Have been using the shampoo and mask for close to 2 weeks and i have to say that it i have no complaints on this range.. Normally i will experience color wash off for at least a week after a new color job but after using the shampoo (3 days after the color job), i’m proud to say there’s isnt any.. Hurry!!! 2 weeks have past and my color is still lookin good… The products have worked its magic and help to seal the color in due to the protective oil in the products.. The shampoo has a slight fragrance but i’ll prefer a stronger scent as i love to keep my hair smelling nice.. Although shampoo is sulfates free, it is workable to a foamy texture which enables you to cleanse your hair easily. In addition, i love how the mask keeps my hair tangled free! I’m using it as my daily conditioner… These two products aren’t too oily as it doesn’t cause my sensitive scalp to itch… 🙂
Exclusive In-Salon Service
Beside using the Serie Nature range on a regular basis, you can pamper yourself by indulging in hair treatment once a month… 🙂
L’Oréal Professionnel has two Exclusive In-Salon Services which makes use of the its Serie Nature products..
(1) Botanical Varnish with Linseed Oil
~10-15 mins treatment for colored hair.
(2) Macadamia Hot Fudge Service
~15 mins treatment for dry hair that offers 100% nutrition and 0% heaviness.
For Botanical Varnish treatment – Your hair will be cleansed with Couleur Botanique Shampoo with gently cleanse while protect hair color.
For Macadamia Hot Fudge treatment – Riche Macadamia Shampoo will be used to preserves the lipidic film on hair.
Step 2: Next, Couleur Botanique Mask will be prepared and applied on (For Both Treatments)
The Mask will be prepared by placing one spoonful of mask in a bowl with one sachet of Cataplasme spruce powder.
Mixture will be whip until an airy fudge texture is obtained
Step 3: Next, hair will be coated and massaged with the airy fudge (For Both Treatments).
Step 4: To optimize the penetration of the treatment, a warm towel will be wrapped around for 5 mins (For Both Treatments).
Step 5: To end the treatment, everything will be rinsed thoroughly (For Both Treatments).
If you are interested in any of the products and services, you can go to any authorised professional hair salons (for salon listing, please email email@example.com).
For latest products update, you can go to their FB account..
Happy CNY everyone!!!