In conjection with the 2012 Audi Fashion Festival and Blueprint Trade Show and the launch of Redken’s all new colour range – Chromatics, Redken has organized a private hair workshop for invited guests…
Thank you Dale for the kind invitation! 🙂
So i’ll start with a little introduction on Redken, i’m sure you have seen its products in selected professional salons..
Paula Kent Meehan (An American actress and Entrepreneur) and Jheri Rhedding (Her hairdresser) have established this brand in the 1960s. Ever since the launch, Redken’s focus has been set out on researching and developing superior products.
The brand is always focusing on scientific approach to beauty and is committed to salon education. Integrating this “Beauty Through Science” philosophy into its business plan, it has formed a vital part of the brand’s heritage and has give rise to many technologically advanced products in the industry.
In 1993, Redken moved to 5th Avenue NYC and became synonymous with urban-inspired fashion, innovation and street smart. Every aspects of Redken stays in line with its unique mix of core values:
Fashion – Derived from the creativity spirit, energy and style of the streets of NYC.
Science – Groundbreaking products through pioneering research and patented innovations.
Inspiration – Staying on top of artistic expression backed by education through exchange, so that salon professionals can learn better, earn better and live better.
Event was held at L’Oreal Academie’s Office @ Beach Road and it was my 3rd time here.
The highlight of the hair workshop will be the Chromatics range which provides prismatic permanent color and it contains no ammonia. This New Prismatic Permanent Colour Line from Redken offers breakthrough professional formula offers incredible hair fortification benefits and colour results.
** 2X Fortified Hair
(Fortifies the cuticles for 2X less breakage when using Chromatics Hair color system with 20 volume Oil in Cream Developer and Redken Hair cleansing cream shampoo vs uncolored hair treated with non-conditioning shampoo)
** Zero Ammonia and no Odor
(For unsurpassed client comfort)
** 100% Gray Coverage and 4D color results
(Ultimate gray coverage, multi-level dye deposit, Radiant Reflection and lasting vibrancy)
** Ultimate Salon Experience
(Conditioned and hair shine color that’s rich and even from root to tip)
(Fast, easy mixing in 1:1 ratio, creamy with drip-free consistency and inspiring shade palette with endless mixing possibilities)
CHROMATICS range features a full range of 4-Dimension stunning shades for unlimited colour possibilities and uses breakthrough ODS2 (Oil Delivery System) and Protein Extract Technology to fortify hair up to two times its original strength..
Hair Fortification – Redken’s Professional Technology
The CHROMATICS Range employs Redken’s exclusive ODS2 (Oil Delivery System) + Protein Extract Technology to fortify hair up to two times its original strength while delivering colour pigments at the same time.
So how does ODS2 works? This Oil Delivery System (ODS2) is a protein extract technology with Zero Annomia which revolutionizes the way ingredients are delivered to the hair strand.. The cuticle will be enveloped in a layer of protective oil-based formula which allow active ingredients to be propelled into the cortex.
The end results will bring about hair that’s 2X fortified with high dimension color and stunning shine.
The CHROMATICS line differentiates itself by bringing 4-Dimension (D1 – D4) Colour Results so that your stylist can translate the latest runway trends naturally and vibrantly into your hair:
. D1 – 100% Grey Coverage (First Redken Haircolour product to guarantee holistic coverage of grey hairs)
. D2 – Multi-Level Dye Deposit (a deeper, richer evolution of Redken’s signature multi-dimensional colours, balancing between translucent for a natural look and denser for great coverage)
. D3 – Radiant Reflection (natural and natural warm shades have cool and warm reflects effect for glowing lustre)
. D4 – Lasting Vibrancy (high colour retention and soft strengthening for high-shine colour treatment)
Unlike other haircolour lines, CHROMATICS contains zero ammonia as it uses low levels of an alkaline agent (MEA) replacement. Odour is thus eliminated for the ultimate comfortable hair-colouring experience and complete enjoyment. As mentioned, ODS2 increases the action potential of the hair-colouring system by layering hair fibres with the special oil coating. This also helps MEA to penetrate better so that long-lasting pigments and protein extracts are propelled inside the follicle cortex for deep absorption. This will help you achieve strong, soft and vibrant tresses with zero smell.
The composition of the hair color are also completed with a rich creamy consistency which offer a luxurious hair-colouring experience like no other.
Chromatics offers a full palette of amazing shades so that your hair stylist will not run out of choice when customizing a color that will be perfect for you…
With a full-hued palette, the CHROMATICS collection contains over 48 shades from natural, cool, warm and clear ranges, enabling your stylists to permutate and mix endless colour tones according to their own creative inspirations and the season’s hottest looks for the unique you!
Here are some looks to provide you with some inspiration if you are bored of your current hair color..
Chromatics burnettes are deep, luxurious and radiant with Dimension
From eye-catching platinum to rich gold, Chromatics has a full palette of blondes with stunning shine as it leaves hair 2X fortified.. No more dry and damaged blonde hair!
High Impact Reds and Coppers
Chromatics reds and coppers are bold, brilliant and super long-lasting.
During the hair workshop, we are honored to have Jorge Joao – Redken Artist / Co-Owner of KOI Hair Studio, Canada to share his experiences and tips with us..
Jorge Joao’s biography:
1) From Ontario, Canada
2) Redken professional hairstylist who is famous in the industry and has performed at many key global hair and industry events in Canada and North America.
3) Also featured in a wide array of TV and lifestyle magazines, he has worked his way into becoming one of the most prominent and promising hair designers.
4) His biggest achievement will be the Toronto Fashion Week in March 2012 as Jorge led the Redken partnership and his team of 20 stylists. Known for his positive attitude and energy, his talented team took on styling 100 heads a day.
5) He is well-versed in ‘clashes of textures’, creating a fusion of both wet and dry textures as his signature. he has also vast experience with Fashion Weeks on an international runways scale such as New York City, Milan and Paris.
6) He was also recently awarded the accolade of the 23rd annual Contessas, a prestigious celebration that brings to light the achievements of Canada’s top hairstyling talent. His enthusiasm for sharing his knowledge and daring to push the limits of fashion have won the hearts of many and helped make his mark on the global stage.
During the Q&A and hands-on presentation, i can really see fire in his eyes.. A talented hairstylist who is humble and shows so much energy and passion in his work.. His vibrant attitude really lighten up the room and atmosphere…
Here’s some looks he has created during the workshop.. Enjoy the photos! 🙂
Fringe Braids ~ For the greek goodness look..
For bad hair days, you can bun up your hair with a slight twist..
At the end of the hair workshop, Redken has provided us with some highly raved products..
As i don’t style my hair, i have passed the Hairspray and Hair Clay to my beloved boyfriend…
As for the dry shampoo, i’ll review it once i have tried it… For the lazy days when i don’t feel like washing and blow-drying my hair.. hahaha!
Before i go, i’ll like to inform my readers that Redken CHROMATICS is available from May onwards at all Redken hair salons.
For more information on Redken, you can check it out HERE…
Have a great week everyone!