(Advertorial) Be swept off your feet by Heroine Make..

Received a Rose Invitation to the Heroine Make Princess Ball Event..

Thank you EK Media and Mandom Corporation for the invite!

This event will be on leading Japanese drugstore label Heroine Make’s products.. In April 2012, this leading drugstore brand has a new and improved formulas for its award winning mascaras.. Our mission is to experience the new formula which gives 120% longer lashes and 130% more volume than the original raved about products.

Heroine Make is one of the brand that Mandom Corporation carries and it is from Japan. The Brand was created by the Isehan Group (a cosmetic manufacturer) which first founded its first Beni shop (first Japanese lipstick made from safflower) in 1825.. Hence, this brand is very established in Japan as it is one of the first Japanese cosmetic brand. As time passes, Isehan has developed more Japanese drugstore brands with its vast expertise and Heroine Make is one of its blockbuster! 

Heroine Make offers the ultimate long lasting eye makeup for modern ladies from all walks of life and for all occasions.. Ever since its release in 2005, this brand has become the most coveted eye products in Japan and Asia. Since its launch, more than five million of Heroine Make Long & Curl mascara have seen sold!! Its belief? Every woman is the leading lady in her own life story and should totally look the part…

Event is held at Mandom’s office in Great World City and upon arrival, i was given a personalized bracelet!! So sweet of them! 🙂

We were told not to apply any eye-make up as we will have a hands-on session… Did not sleep much the night before but was glad that my eyes wasn’t puffy… All thanks to my recent double eye-lid surgery which really made a big difference. Speaking of which, i will really need to find time to blog about my experience soon.. Since i have nice looking eyes now, i can now articulate this feature using pretty eye-make up..

The purpose of the hands on session is to allow us to experience the differences after eye-make up (using only Heroine Make products).. This isn’t my first encounter with Heroine Make products as i was using the eyeliner and BB cream previously.

Heroine Make’s ambassador is an anime character by the name of Himeko Elizabeth. You can call her Princess Elizabeth.


Here’s some products by Heroine Make and its expertise lies in Mascara.. One of its mascara – The Heroine Make Long and Curl Mascara is the best seller and is voted as the No 1 Mascara in Japan by @cosme’s prestigious Best Cosme Awards in 2009 and 2010.. As mentioned, more than five million long and curl mascara have been sold since 2005… Recently, Heroine has came out with an improved formulas that offers more volume, length and oomph factor. 

Beside Mascara, Heroine has eyeliners and other eye make-up essentials.. Heroine also has a range of base make up for au natural coverage with skincare benefits.

As the event was at 11 am, the organizers were so thoughtful to provide food and drink for us! Simply can’t keep my hands off the sweet looking flora box!

Inside, there’s a customized Heroine cupcake, donuts and mash-mellows! Sugar overload!!

So what’s the secret behind the Heroine Make’s Award-winning eye products? It fulfills all the criteria of a good product that’s long-lasting, water proof and smudge proof.. Therefore with its long-lasting formula, you can cast your worries of getting panda eyes after a mascara meltdown.

It also features a curl set polymer that is light, fine and tight. Hence when you applied it to curled lashes, the shape will stay. Because of its light-weighted texture, you can brush on layers without worrying that it will look unnatural or clumpy…

Since the brand is from Japan, the brush is also designed to suit Asian eyes.. The brush is small enough to enable you to reach the finest lashes so it will allow you to work on your lower lashes as well…

Beside this, the color of the mascara is very intense and pigmented.. At the same time, it contains many lash loving ingredients..

Panax Ginseng Root Extract – Hydrates and revs up growth for fuller and healthier lashes

Eribotrya Japonica Leaf Extract – Stimulates hair growth and contains anti-inflammatory and astringent properties

Evening Primrose oil – Highly hydrating and anti allergic

Royal Jelly Extract – Rich in amino acids, minerals and Vitamins

Rose Hip Oil– Rich in linoleic acid and linolenic acid to deeply hydrates

Camelia oil – Deeply hydrates and help prevent and protect against lashes damage.

To top it off, the improved mascara have new packaging which feature a princess’ crown and lace patterns to reflect its true blue Japanese Heritage

Now the new packaging will brighten up your make-up routine and it can be so easily located.

Currently, Heroine Make has three types of mascaras which will give you different looks and effects.

1) Volume & Curl Mascara
(RSP: $21.90)

If your lashes are sparse and you want some vroomz factor, this mascara will give you a dramatic look with its 130% volume up effect..

This mascara also contains a new formula known as the feather-weight volume fit powder and together with polymer wax as another ingredient, helps to volume your lashes effortlessly without any clumps.

The wand is also conical in shape so the tapered end will enable you to reach the shortest lashes at the edge of your eyes easily..

2) Long & Curl Mascara
(RSP: $21.90)

This mascara has been voted as the no 1 mascara by @cosme’s prestigious best Cosme Awards in 2009 and 2010.. But it doesn’t stop there as the formula has been improvised…

The lengthening ability just got better as it contains 1.5 times longer fibre which has 120% of greater lengthening effects.. It also has a curved brush to ensure extra lift and easy application..

3) Impact Frame & Curl Mascara
(RSP: $23.90)

Lazy to put on falsies but you want va va vroomz lashes? This mascara has double power as it contain the best of Heroine Make’s volumizing and lengthening technology.

It has triple wax formula with extension wax for more length, hyper volume wax to max out volume by 180%
and joint wax to combine forces of the two.

The wand also features a separating brush on one side and a long-toothed plastic comb on the other side to ensure even application of each individual lashes.

Since the mascara are so long wearing, Heroine Make even has a special comb-through mascara remover to help with fast mascara removal.

This product enables you to sweep off any stubborn mascara by just combing the solution onto your lashes.. The fast working formula is gentle and non-stinging which helps prevent unnecessary tugging during make-up removal.

The gentle and non-stinging gel also contains lash conditioning ingredients as follows to nourish tips from root to tip.

Right now, i’ll start on the hands on session… Products used in helping me obtain bigger eyes will be

1) All the 3 Heroine Make’s Mascara
2) Heroine Make’s Eyeliner
3) Herione Make’s Eyelash Curler

I cannot live without eyeliner so this will be the first product to help me open up my eyes… Was using Heroine Make’s eyeliner previously and it is one of my HG.. As i have oily eyelids, this product is so long-lasting that it doesn’t smudge even when i don’t apply any eye primer prior application..

I find that the new formula is even more pigmented than the previous so i don’t need to ‘double coat’ to help me achieve an intense black look… Despite being long-lasting, it can be easily removed with any oil-based eye make up remover.

Next, i have to clamp my pointy straight lashes with the Heroine’s curler… Even the sponge is pink in color!!

I used all 3 different mascaras together to combine forces!

Step One: Long & Curl

My lashes are neither short nor long so i started off with extra length boost! With just one swipe of the mascara, the fiber made my lashes twice as long (i swear!!!)… I used it on my lower lashes as well and application is really a breeze due to the design of the wand (So there’s no staining on my lids)..

Step Two: Volume & Curl

So now my lashes are long, i added some volume to it by using the Volume & Curl Mascara.. Now my sparse and long lashes looks more balanced and thick… I’m surprised that my stubborn and pointy straight lashes are curled up! Even with two layers of mascara, it doesn’t weight my lashes down and there’s no clumps…

Step Three: Impact Frame & Curl

To complete my look, i applied one last layer of impact Frame & Curl Mascara.. This mascara is crazily pigmented so my lashes look intensively black! i like!!!! With 3 layers of mascara, i have really dolly eyes (as if i’m using falsies)..

To summarizes, all three mascaras have wand which allows easy application and helps prevent any mascara application… The texture isn’t too dry and runny so it dries up really fast… It is really long-lasting as i don’t experience any mascara melt-down despite not using any primer or base.. However, please be prepared that removal might be on the more difficult side due to the really long-lasting formula so i’ll suggest that you use their mascara remover first before you follow up by your regular eye makeup removal…

At the end of the event, i stole some pictures with other bloggers!

With the pretty sisters!!! I had fun trying the make-up with them!

Posing with Pretty Princess Elizabeth!

Saying Cheese with Both Chantana and Vivian!

Ending off with a group picture..

Before i go, Heroine hava just launched a simple Match & Win Photo Contest for you to play and win some prizes! Fret not as all the ‘before’ eye photos are anonymous.. Click here to join in the fun!

Heroine Make products are available at all major Watsons, Guardian, Sasa, Nishino and Meidi-ya.

Reveal your dolly side with Heroine Make!

Have a good Sunday everyone!

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