Remember my post about MYOH?? I have attended the event last friday and now it’s time for me to share some ‘behind the scene’ updates!
Million thanks to Vibes Communication for giving me two exclusive closed-door VIP invites on 13 July whereby over 100 trade partners, media and bloggers get to have first-hand experience. No prizes for guessing who did i bring for this event..
So straight after work, Derrick and myself visited the h store at Takashimaya Shopping Centre to customise our own pair of Havaianas slippers…
A quick summary on MYOH –
In commemoration of its 50th Anniversary milestone, iconic fashion flip-flop brand Havaianas stepped up its celebratory beat with a unique birthday bash know as ‘Make Your Own Havaianas’ (MYOH) event in Singapore. This first ever MYOH in Singapore was held from 13 – 15 July 2012. During this special event, you can get to customise a pair of Havaianas flip-flops by mixing and matching from a colourful galore of straps, soles and pin embellishments.
Upon arrival, we were warmly greeted by the Havaianas Team and they directed us to a ‘wish-board’ decked in colourful Brazilian-inspired Bonfim wish ribbons and Birthday Wishes… We wrote down our Birthday wishes for Havaianas and we were given this specially customized ribbons so that we could make our wishes as well.
(Photo from Havaianas’s FB)
Before we start the selection, we were ushered to the refreshment area whereby cute cupcakes and drinks were served…
After filling our stomach, we proceeded to ‘Counter One’ to choose the materials..
We have to decide which style of sole, color of sole, strap and lastly the pins…
As you know, Havaianas carries flip flops that has 2 styles of the soles – slim style and top style..
Basically, slim style will look more feminine on ladies whereas the top style will suits male better.. Initially, Derrick wanted the slim style but he has flat feet so he had to choose the top style for a better fit… I went for the slim style as it looks better on me..
Choosing the color of the sole was the hardest part.. We wanted to make couple slippers so we have to decide on a common color.. Wanted the light green sole but Derrick said that it is too lady-like for him.. So ended up we chose black as you can never go wrong with black…
After much debating on the sole, we decided that we will choose a different color for the strap and pins.. I chose silver for the strap and star + ribbon pins on while he chose orange strap and skull + limited pins…
After we were done, we recorded down our particulars and the details of the materials needed to make our slippers…
Deep in concentration.. I was trying to figure my size while he went snapping away.. haha.
After getting captivated by selection process, we proceeded to the Assembly area to get our flip-flops assembled and delivered before our eyes.
There was a short queue and while waiting for our turn, i went snapping away..
The massive ball of slippers hanging from the ceiling…
Look at the amount of soles and straps catered for MYOH! Despite the large amount in raw materials, i heard that many colors of sole and strap ran out during the public launch… The event is really a huge success.. 🙂
When it was our turn, the meticulous staff made sure that the sizes and the materials were selected correctly..
The pins were secured on the strap first then followed by the strap onto the sole..
Before securing the pins, the staff will ask you on the position to place the pins.. I chose to positon on the upper portion of the strap.
Without much delay, my customized pair of Havaianas ‘came to life’…
To end the whole MYOH process, it’s time to check out and make payment.. Even the carrier is limited edition so i’m gonna keep it for remembrance.
The MYOH event officially opened to the public over the weekend from 14 – 15 July 2012. Over a short span of two days, Havaianas proved to be a fashion powerhouse as hundreds of consumers queued patiently to get their own customized pair of Havaianas..
Rachel Ang, Marketing Manager of Havaianas Singapore will like to thank everyone who made this event so successful..
“There could not have been a better way to celebrate the brand’s 50th anniversary than to introduce a fresh concept like the Make Your Own Havaianas event to Singapore . Havaianas is more than a flip-flop – it expresses fun and happy fashion with a carefree spirit, and we want to inspire our consumers with these positive brand values through a special customisation event. We are exhilarated and thankful for the love and response we have received through this inaugural engagement. This is not just about designing flip-flops, but also an activity to create beautiful memories with our fans as they join us in celebration of Havaianas 50th birthday. In just over two years since launching the Havaianas first standalone h store in Singapore in 2009, we have undoubtedly grown and successfully established ourselves as a fashion staple in every fashionista’s wardrobe. Now with the launch of MYOH in Singapore , new chapters of Havaianas history are being written and we look forward to adding on to that list in the coming years!”
If you have missed the event this time, fret not as MYOH will be making its come back for the following years to come.. 🙂
To end this post, i will like to wish Havaianas Happy Birthday