(Announcement) Dramatically Different Again with Clinique’s Dramatically different moisturizing lotion+

From July 11 (this coming thursday), Clinique is having their biggest launch of the year.. Clinique’s iconic moisturizer (Dramatically different moisturizing lotion) that’s widely loved by many has gone on a ‘formula-change’! Known as the Dramatically different moisturizing lotion+, it has been dermatologist-reformulated to deliver even more dramatically different results…

Users of the new Dramatically different moisturizing lotion+ have reported:

50%  improvement in moisture for all day hydration; without an extra drop of oil.

54% improvement in skin’s barrier strength in 8 weeks; without changing the famously silky texture.

As such, the new improvements better reinforce the skin to keep it in the healthy essentials and better resist environmental influences.


Picture from Clinique Singapore FB

Clinique is the #1 prestige line of skin care and cosmetics in the U.S. and products are widely available worldwide in 130 countries. From the newest innovations in skin care to the latest makeup shades, everything Clinque does is customized to individual’s skin types and concerns.

Clinique’s unique heritage includes setting up the first dermatologist-created cosmetics brand when Dr. Norman Orentreich, a celebrated dermatologist, worked with esteemed magazine editor, Carol Phillips and the Lauder family, to develop Clinique in 1968. Clinique’s philosophy is that Great Skin Can Be Created and as part of one’s skincare  regime, Clinique strongly belives in maintain a 3 steps skincare routine to keep skin in tip-top condition:

Step 1: Cleanse (Non-drying formulas leave all skins feeling fresh, clean, comfortable)

Step 2: Exfoliate (Sweeps away pollution, excess oil, dulling flakes to reveal fresher skin)

Step 3: Moisturize (Gives skin the “drink” it needs to maintain optimal moisture balance).

Skin Types: 1 – Very Dry to Dry, 2 – Dry Combination, 3 – Combination Oily, 4 – Oily …

If you are wondering why Clinique is changing its iconic and highly depended upon moisturizer,  it is due to the fact that the world has changed (climate has changed as well) so skin needs extra help. The world we live in has evolved since 1968 when Dramatically Different Moisturizing Lotion was launched. The Clinique’s team has seen a shift in their customers’ skin profiles whereby more and more people are having unhealthy skin (like redness, itching, burning, breakouts, dryness, dullness). Factors that have contribute to it includes environmental aggressors, climate change, traveling more, sleeping less, eating processed foods and increased stress.

As a leader in treating dermatological concerns, Clinique felt a responsibility to reformulate the Dramatically Different Moisturizing Lotion so as to address the weaken skin barrier. During the ‘revamp’, It took 3 formulating dermatologists, 53 researchers, 100 formula trials and 6.5 year to get it just right.

The new moisturizer has dual improvements with barrier protection and better moisturizing power.  An intact and strong  skin barrier will prevent moisture from evaporating and hence protects the skin when being subjected to stress. The improvements are made possible with Clinique pairing new formulating technology with safe and effective new ingredients* that have a long dermatological heritage for efficiency and comfort.

*Phytofix is a blend of sunflower seed cake, barley extract and cucumber fruit extract that helps to strengthen the skin’s barrier, imparting resilience and resistance to environmental stresses.

Hyaluronic Acid has been used in dermatology and medicine for years, and is proven effective in helping skin hold onto moisture for improved hydration.

Glycerin is a well-known humectant that attracts moisture to skin. Considered highly “hygroscopic,” it absorbs
water from the surrounding air.

Urea is a naturally occurring component in the production of skin’s own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.

New barrier strengthening benefits & Improved moisturizing technology

1,600 people across 5 countries have participated in the clinical testing and it includes a different consumer
profiles (from existing users to lapsed and competitive users). At the end of the testing, many participants have given
Dramatically Different Moisturizing Lotion + high ratings.  The results show more than double the moisture levels, so skin is consistently moisturized throughout the day. As such, the Dramatically Different Moisturizing Lotion+ keeps the skin in the healthy essentials with healthy skin barrier to better resist environmental influences.

Dramatically Different Moisturizing Lotion+ is also Allergy Tested and 100% Fragrance Free. It is (or rather all Clinique skin care products) are formulated without known allergens and it will be allergy tested by a medical research organization under a dermatologist’s supervision. Each formula is tested on 600 people twelve times for a total of 7,200 applications. If a single one of those 600 shows an allergic reaction, the formula is rejected.

Available in 2 sizes– 50ml ($28) & 125ml for $60, the Dramatically Different Moisturizing Lotion+ maintains the iconic shade of yellow, silky texture, quick absorption and that healthy glow from the former Dramatically Different Moisturizing Lotion. In addition, there will be a price cut for the new improved formula from $42 (down to $28) and $70 (down to $60)! The purpose of the price cut is to make this product affordable to everyone so that more can benefit from its goodness.


As i wish to get this blog post published before the launch date, I have not enough time to review it on my face but i have tested on the back of my hands. First impression of the Dramatically Different Moisturizing Lotion+ is that the texture is light (creamy fluid base) which absorbs quickly and leave skin smooth.

Dramatically different moisturizing lotion+ will be available at all Clinique counters from 11 July 2013 onwards.

Do check out Clinique Singapore’s FB page for more updates on products information and promotions. 🙂

2 thoughts on “(Announcement) Dramatically Different Again with Clinique’s Dramatically different moisturizing lotion+

  1. yysng says:

    Hi Jermaine,

    Saw your detailed post of the Dramatically Different Moisturizing Lotion and you mentioned that the price for the (125 ml) is at $60, thought I would share that if you were to shop through Ebates, you could get it at almost half the price and earn an additional 4% cash back. Hope this would be interesting for you.

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