Covetable Colour-Pop Cosmetic Brand COLLECTION Launches in Singapore!

UK’S MOST SOUGHT AFTER MAKEUP BRAND – COLLECTION Cosmetics has launched in Singapore since October this year. Founded in 1987, COLLECTION (previously known as Collection 2000) is a renowned UK-based drugstore brand famous for providing fun, edgy, trendy and affordable quality makeup. Each of its item comes in the brightest and most wearable colors in vibrant and innovative packaging, at unbeatable prices.


COLLECTION Cosmetics’s FB page

‘Work the Colour’ with Collection Cosmetics – The wide array of cosmetics with splashes of colors will present individuals with confidence to experiment with color, subtle or daring; to create a makeup look that says “this is me and I love it!” COLLECTION understands how colors work and are always establishing the latest trends to channel the au courant in color inspiration to all women and have fun with fashion their own unique way.

Pop Diva (SG Version)

Create your own signature look with Collection Cosmetics

With a wide collection of Mascara, eyeshadows, eyeliner, lip cream, lip stick, lip gloss, foundation, concealer, powder & blusher in many shades, you can easily create your own signature look with Collection Cosmetics.. Believing that their customers deserve the very best, constant innovation is always at the forefront of the brand’s thoughts, with many products being developed with added benefits at affordable prices (with prices starting from just $9.90)


The wide collection of Collection Cosmetics

Was invited to the launch event of Collection Cosmetics at The Make Up Room but i couldn’t make it as cramps decided to pay a surprise visit that evening. But the kind folks at Collection Cosmetics & Huntington have sent me the presskit for review. Inside the pretty clutch lies some of the signature + new products – Shimmer Shades, Crystals Gel Liner, Extreme Colour Lengthening Mascara, Extreme 24hr Felt Tip Liner, Lock and Hold Lipgloss & Work the Colour Trio Eyeshadow.

The first item which i will be reviewing is the Crystals Gel Liner (Shake It Up!) as it caught my attention with its tiny glitters particles in captivating purple color.  Available in 11 shades – Glitz, Funk, Hustle, Le Freak, Night Fever, Rock Chick, Dancing Queen, Shake it Up!, Spandex, Va Va Voom and Dig It, the Crystals Gel Liner is quick drying  and easy to use with its precision brush. You can choose to use it over eye shadow or eyeliner as i felt that it is too subtle when used it alone. If you are using it over your eyeliner, make sure that you use a dark-colored pencil liner  (will recommend black as it will bring out the glitters better) and then follow by the gel liner to prevent your original eyeliner from smearing. To prevent the glitters from irritating your eyes, avoid applying too close to the inner corner of your eyes. The Crystals Gel Liner dries really quickly and it opens my tired eyes and glam up my look! The Gel liner has a long-lasting formula (hence you have to spent more time removing it) as i had it on for 8 hours and most glitters were still intact.


Glam Crystals Gel Liner @ $16.90

Next, the Extreme 24hr Felt Tip Liner is said to last 24 hour and formula is quick-dry, smudge free and transfer resistant. Available in four bursts of high-powered hues including purple, blue, teal and black; the eyeliner is ‘beginner-friendly’ as it has an easy to apply precision nib allows continuous and controlled flow.

Extreme 24hr Felt Tip Liner (Retails at $16.90)

Normally i will only wear black eyeliner so i thought i won’t be using this. But one day, i was wearing a purple top and hence decided to use this to complement it. When i first swiped it on my hand, the vivid violet color looks really nice. Since it has a matt finish, it provides a soft subtle look and it flatters my skin tone. This came as a surprise as i thought it will look weird on me but it is not (will be a nice alternative to wearing harsh looking black liner).. The color pay off is intense and usage is easy – the nib dispenses precise and controlled flow of ink (not too much and not too little). The ink lasts all day without much smudging or fading on my oily eyelids. Picture below was taken after i got home from work and most of the color still remained intact on my greasy skin.. The ink is so long-lasting that some pigments on my hand (which i used it for photography purpose, as picture below) could still be seen even after i showered! Impressive!


Available in six shades – Body Pop, Beat Box, Rock Steady, Break Dance, Urban Punk and Twisted Disco, Lock and Hold Lipgloss will coat your lips with long-lasting glossy shine finish all day long. With its super non-sticky formula and Unique wand shape for easy application, you will achieve luscious lips effortlessly. If you are facing chapped and dry lips like me, a tip to maintain healthy looking soft lips would be to exfoliate your lips regularly by using a DIY scrub. Mix some honey with sugar then put the paste on a toothbrush and scrub your lips gently before rinsing it off with warm water. After which, apply a layer of lip balm to hydrate and protect lips. Also, remember to apply lip balm before you start applying your lip gloss / lipstick.

Lock and Hold Lipgloss

Was given the Lock and Hold Lipgloss in Body Pop for review and ‘pink’ lovers take note! It has a strong bright blue toned pink and coverage is good as the pretty color is able to show up on my really pigmented lips. The scent of the lip gloss doesn’t appeal to me as it smells like Strawberry Panadol Syrup. Oops!! Texture of the lip gloss feels light so it won’t feel heavy / overly sticky. Due to the lighter texture, it doesn’t seems adhere to my lips as well so i have to touch up from time to time. The applicator of the lip gloss is highly bendable so it is easy to ‘move’ it around my lips. Thumbs up!


For the remaining 3 products which i won’t be reviewing in this post, here’s a brief introduction on them:

Shimmer Shades (Available in two sets – Way to glow and Blushalicious, retails at $13.90 each) contains 4 shimmering shades in 1 compact which gives your cheeks a subtle, radiant glow. 2 shades give your cheeks a shimmering bronze effect while the other 2 gives it a glowing, subtle blush.

Work the Colour Trio Eyeshadow contains two carefully selected powder pigments and one multi-purpose cream highlighter. This highly blendable combination allows easy layering over a longer-lasting base and will instantly illuminate eyes. Each set comes with an applicator sponge and handy-hints for an in vogue influence and makeup artist touch. It retails at $14.90 each and available in eight options – Choc Chip, Naughty n Nude, Smoke Screen, Thunder Storm, Champagne Fizz, Sky High, Very Berry and Poison Ivy.

Extreme Color Lengthening Mascara (Retails at $16.90 each) is not like your regular boring mascara as it will give your lashes extreme color and length! Set trends and create bright, bold and captivating eye with four intense, high-powered hues including purple, blue, teal and black.


COLLECTION Cosmetics is now available in selected Watson’s stores (Ngee Ann City, North Point, Star Vista, United Square, Tampines Mall, Tiong Bahru, Toa Payoh, Vivo City), and BHG Bugis in Singapore..

* Disclaimer: Products Description & information are extracted from Collection Cosmetics Press kit and website

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