Love Your Lubricant!  Smile Makers launches a new premium line of personal lubricants!

Hello my readers, not sure if you have read the Smile Makers post that i have blogged a few months back but let me refresh your memory as i have new products from Smile Makers to share!  Smile Makers produce the friendliest collection of personal massagers that i’ve ever come across (i’m sure many of you will feel this way too). Don’t you think that personal massagers available in the market are usually so boring and unappealing? Not anymore! Smile Makers range of personal massagers has ‘character’ and its sleek designs are inspired by four fun personalities – The Fireman, The Frenchman, The Tennis Coach and The Millionaire. Each product is completely phthalate-free, made with super-smooth, 100% body-safe, FDA-approved silicone. Smile Makers is inspired by the belief that beauty starts with a smile.  When you are smiling on the inside, you smile on the outside. And nothing is more gorgeous than that. Smile Makers’ mission is to make great products that promote healthy sex as a natural part of beauty care – helping women feel confident, sexy and happy, with or without a partner.

Beauty starts with a smile!

Smile Makers is rapidly democratizing the world of sexual well-being, selling  in over 3,000 health & beauty retailers in 10 European and Asian markets. It is the only sexual well-being brand that only sells in mainstream stores. Smile Makers Personal Massagers have been awarded with some of the creative world’s most prestigious prizes, including Cannes Lions (France), D&AD (UK), One Show (US), and AWARD (Australia).

The global market for lubricants is estimated at USD 1 billion. While some lubricants use is to playfully spice things up for couples in the bedroom, most is connected with dryness-related issues. Studies show that the use of lubricants for women is significantly higher at 25-45 than at younger ages. Yet, the top-brands in the market are not designed for women of this age group. This fact triggers off the founders of Smile Makers to launch yet another revolutionary skincare product for the most intimate and sensitive part of our bodies – A new line of premium personal lubricants. The ambition with Smile Makers personal lubricants is  very simple  – to give women a product that they will really love, The brand wants women to see this category as a part of beauty care, and want lubricant use to be as much a positive and pampering experience as using their favorite face crème.”

Qualitative research into lubricants users showed that women were generally dissatisfied with products on the market. Stickiness, lack of long-lasting lubrication, and unpleasant scents were commonly mentioned as causes of dissatisfaction. I have to agree on this as lubrication that i saw in stores are unappealing! 

Further, women commonly expressed concerns regarding the ingredients used in lubricants, prompting the brand to encourage consumers to educate themselves about what lubricants should and should not contain. “Women are mindful about what products they put on their face, and should be just as mindful about what  they put on the most intimate and sensitive part of their body,” says Mattias Hulting, the company’s Co-Founder.

Dr. James Lee said that a good lubricant must be water-­based, paraben-­free, and fragrance-free (To prevent irritation and itchiness).. “I recommend using water­‐based lubricants as they are not retained in your body and easier to wash off. They are also safe to use with latex contraceptives and can be used with silicone vibrators”,  says Dr. James Lee, Gynaecologist at  Astra Women Specialists, and the member of the International Urogynecology  Association, the International Continence Society, and the  International Society of Sexual Medicine.

Hence, the formulation of Smile Makers personal lubricants takes its cues from the world of luxury skin care. This includes a natural plant extract, which acts as a natural anti-irritant and regenerates the skin, and a new ingredient imported from France which helps create smooth slipperiness and a silky feeling after use. Smile Makers personal lubricants are water-based, pH-optimal, and use strictly the highest purity of ingredients available. The full range is completely paraben-free and fragrance-free, and also compatible with condoms and any silicone massagers.

Sophisticated, feminine, luxurious and pampering Lubricants!

For the first time ever, Smile Makers is introducing ingredients from luxury skincare into lubricants.  There are two ingredients that really make Smile Makers lubricants different. They are the Dipotassium  Glycyrrhizate (DPG) from Japan and Methylpropanediol from France.

Dr.Komathy Rajaratnam explains the ingredients, “DPG is  the soothing skin condition agent used by luxur  skin care brands such as Kosé, Kanebo, and Shiseido while Methylpropanediol provides a silky and moisturising feeling during and after use.

Detailed Ingredients List 

Water – The base of the lubricants is pure de-ionized water. Dipotassium Glycyrrhizate (DPG)
DPG is a natural extract from the licorice root. It regenerates the skin and is especially good for people with sensitive skin. It has an anti-stinging property to relieve itchiness or pain. Some super-premium face crèmes use DPG, but no other lubricant brand uses DPG.

Sodium Benzoate – It’s a pharma-grade salt that works as a broad-spectrum preservative.
Other lubricant brands often use parabens, which US FDA now deem as potentially dangerous(carcinogenic), or phenoxyethanol, which both the US FDA and Environmental Protection Agency have expressed concerns about.

Refined Glycerin – Purified using an ion-exchanger to meet the purity specifications by the European Pharmacopoeia (EP). A water-soluble synthetic used to make the lubricant slippery. Most brands use cosmetics grade glycerin, which gives the product a bitter taste. This is why the lubricant contains pharma-grade glycerin instead.

Methyl Propanediol – A water solubilizer added to give velvety silky feel during and after use. It mimics the slipperiness of silicone-based lubricants but feels more natural and is
compatible with massagers. Ever wonder why other lubricants are sticky? It’s because they use too much glycerin. Smile Maker use a mix of pharma-grade glycerin and methylpropanediol. This makes the lubricants long-lasting without becoming sticky, leaving users with a nice skin care- like feel after use.

Carbomer – Meets the purity specifications set by the United States Pharmacopeia (USP). To get the right thickness of a lubricant, most brands use cellulose, which does not provide the highest purity of the final product. The brand has chosen to use pharma-grade carbomer instead.That is why Smile Makers lubricants are crystal clear, completely odour-less, and wonderfully pure.

To match the formulation in quality, the lubricant is housed in a luxurious packaging designed by Smile Makers award-­winning  designer,  the creative mind behind SK-­II, Gucci and D&G’s elegant fragrance bottles. Gone are the days whereby you will want to hide lubricants in your cupboard because it is so unpleasant looking (Moreover, the whole thing screams LUBRICANT) ! Smile Makers’ lubricants are so elegant and classy looking (They really look like skincare products, so discreet!) so you can placed it on your vanity table witho worries!

Smile Makers personal lubricants are available in three different versions, so that everyone can find their personal favorite.

GENEROUS GEL (aka Rich Personal Lubricant)

Rich and luxuriously textured, this ultra-sensorial lubricant provides the right amount of cushioning.

STAY SILKY SERUM (aka Medium Personal Lubricant)

Silky and soft, this soothing lubricant instantly nourishes for a smoother, velvety feel.

LITTLE LIGHT LIQUID (aka Light Personal Lubricant)

As light as a feather, this lubricant is formulated for a natural sensation.

Have tested all the 3 lubricants on my hands and my personal pick is the Stay Silky Serum as the texture is just right (not too thick and not too flowy) and it leaves skin feeling silky + smooth! Little Light Liquid is a little too light in texture and i will prefer something with more cushioning. The Stay Serum has the right consistency that i prefer + it will leave skin feeling velvety smooth. Generous Gel will work well for people who needs better cushioning due to its thicker texture (If not, it will work best with your toys! :P)  In the past, i don’t have to use lubricant but the things changed (TMI so i won’t go into details! haha) after pregnancy so the use of lubricants will improve the situation (You don’t have to suffer in silence you know~). The packaging and the ingredients made it not to intimidating for me to use it. Even my husband said that it just looks like a normal skincare product. hehe!! Most important point about this lubricant is that it is ‘sperm-friendly’ as i’m TTC-ing for #2. haha~ Another important point is that all 3 types of lubricant can be washed off easily with water so it will not leave any residue. I also love the packaging – Discreet, Sophisticated-looking, Travel-friendly (30ml) and mess free pump bottle!

Following the successful launch of Smile Makers in a number of markets including France, Belgium, United Kingdom, and Taiwan, Smile Makers personal lubricants are now available in selected Watsons stores and retail at $29.95.

Before i go, i have 6 bottles of Lubricant to give away! Just be the first 6 to email me (Don’t be shy!) at and a bottle of Smile Makers Lubricant will be given to you at random. Note: Due to my tight schedule, i am not able to meet up to pass it to you so you have to pay for $1 postage and i will mail it to you. Giveaway is only opened to readers residing in Singapore.

* Disclaimer: Products Description & information are extracted from Smile Makers’ Presskit.

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