Ribena’s “Be Me” Social Campaign

Quick Shout out to all my readers , Ribena is now running the “Be Me” Social Campaign and this social media contest is to encourage the public to express being themselves! One lucky winner will stand a chance to win a once in a lifetime experience to pursue their true passion, being themselves. This new campaign titled, “Be Me” is Suntory Beverage & Food’s ongoing efforts to brand Sparkling Ribena as the drink for all young adults.  Be Me campaign is aimed to encourage and allow millennials to embrace their Be Me moment while enjoying the perfect refreshing drink filled with goodness – Ribena Sparkling!

Be Me also emphasizes the importance of celebrating these natural moments without the fear of being judged. It is also a reminder that Ribena Sparkling will be their perfect and genuine everyday companion as they experience their natural me moments since they were kids, to their
millennium years. Ribena Sparkling wants to be the drink that allows millennials to be free and to embrace who they really are and to be proud of it without feeling any pressure.

Ribena has always been a household name and i have been drinking it since young! Developed in 1938 by Dr. Vernon Charley of Bristol University, Ribena was first launched in Asia (Singapore, Malaysia, and Hong Kong) in 1980s. The blackcurrant syrup derived its name from Ribes Negrum, the Latin word for blackcurrant. Made from 100% New Zealand blackcurrants, with no artificial colour, flavour, or sweetener, it was the first beverage to contain the fruit goodness of blackcurrants, rich in Vitamin C. Each serving of Ribena meets the daily Vitamin C requirements of both adults and children, building the foundation of a healthy and happy life.

Ribena has been a trusted healthy blackcurrant drink for people of all age groups and it continues to impress 79 years on, with a wide range of products and beverages. It maintains its position as a leading brand in the beverage industry by improving and developing new drinks and flavours for people of all ages. From cordials, to the ready-to-drink range and now, presented in a sleek can, Ribena Sparkling. As with Ribena®’s continuous innovation and progression, Ribena hopes to inspire millennials to step out of their comfort zones and continuously discover new passion and talents of their own.

At the same time, Ribena® Sparkling consists of antioxidants and anthocyanins which make it the perfect healthy alternative to carbonated soft drinks. Ribena Sparkling is available in three different flavours – Sparkling Original, Sparkling Orange and Sparkling Apple.

Have always love the Ribena Sparkling Drink as it is my comfort food. Personally i felt that it is a healthier alternative to the typical carbonated drink in the market. Not only it is refreshing, the drink isn’t too sweet and makes it suitable for the health conscious who wants to indulge in carbonated drinks once in a while. Here i am, enjoying the refreshing Ribena Sparking Apple on a very hot afternoon. I’m an apple lover so the interesting mix of green apple and blackcurrant is pretty additive.

In support of this new initiative, Ribena will be running a social media contest to encourage the public to express being themselves. Ribena will be there to free them from the confinement of society norms and expectations by encouraging the public to take that leap of faith to pursue ones dreams. Ribena will be there to promote self believe and confidence to encourage one to live true to oneself.

The public has to simply like Ribena’s Facebook page and share their dreams and aspirations in a form of a post with the hashtag #BEMEMOMENTS and one lucky winner will stand a chance to win a once in a lifetime experience to pursue their true passion, being themselves. 🙂

For more information on Ribena and about the Be Me Social Campaign, please visit Ribena’s Facebook page.

* Disclaimer: Products Description & information are extracted from Ribena’s Presskit

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